CCPC warns against fake black Friday deals

By BUUMBA CHIMBULU

AS traders gear up for black Friday sales, the Competition and Consumer Protection Commission (CCPC) has warned them against exploiting consumers, saying those found culpable will face stringent legal action.
The warning comes after CCPC noted with concern the deceptive practices employed by certain traders to exploit unsuspecting consumers.
According to the commission’s Senior Public Relations Officer, Florence Zaza, these traders enticed customers with seemingly attractive promotions, creating the illusion of special reduced prices to lure them into purchasing goods or services.
“CCPC cautions traders engaging in deceptive practices that those found culpable will face stringent legal action. Such measures are aimed at safeguarding consumer rights and fostering a fair and transparent trading environment.
“As Black Friday approaches, CCPC advises consumers to exercise caution when participating in sales and promotions to avoid falling victim to unfair trading practices,” she said.
Ms Zaza alerted the public that previous Black Friday sales and promotions had been marred by several consumer related concerns, adding “these include disclaimers aimed at avoiding liability, misleading promotional deals, hidden charges, unfair terms, fake discounts, as well as the sale of defective and expired products.”
CCPC further urged consumers to obtain and safeguard their proof of purchase, such as receipts, warranties, and guarantees, as these documents are essential for redress and investigations in cases of disputes.
Additionally, CCPC in 2023 received over 45 complaints related to alternative energy products, including no-refund disclaimers, defective goods and misleading information about solar pack voltage capabilities.
“CCPC is urging traders to provide accurate product details and ensure goods are in proper condition to help consumers make informed decisions.
“CCPC also wishes to expresses concern over reports of some businesses submitting false information to the Payroll Management and Establishment Control (PMEC), resulting in illegal deductions from civil servants’ salaries, and is taking steps to address these violations under the Act,” she said.
Ms Zaza encouraged traders to comply with the provisions of the Competition and Consumer Protection Act of 2010, No. 24 of 2010 as amended while offering Black Friday deals, ensuring adherence to fair trading practices.